Supermarket shoppers are struggling to find everything they want
when they visit stores, according to research carried out by trade
magazine, The Grocer.
Undercover researchers visit a selection of five UK supermarkets
with a typical list of 33 everyday items each week, to test on the
availability and price of the goods, plus the overall level of
Over a 12 month period Tesco, Waitrose, Asda, Morrisons and
Sainsbury's were all visited and out of 250 visits in total, The
Grocer mystery shoppers were able to tick off their 33 item list
just 8 per cent of the time.
Supermarkets blame their patchy stock levels on the success or
failure of particular price promotions in-store. So this can mean
that some branches will sell out of something which is on a
`Bogof,' whilst another branch has stacks of unsold goods.
Morrisons were the best at offering a decent
stock availability on The Grocer 33 list, with six full baskets,
then Sainsbury's on five and Asda on four.
The Grocer found that Asda were consistently the
cheapest supermarket when it came to buying everyday items such as
bread, milk, butter etc.
is features editor of Watchmywallet.co.uk