Samba Mobile, the UK's first
free mobile broadband provider, has just launched and Watch My
Wallet are very excited about what this means.
How Samba Mobile Free Broadband Works
After purchasing a dongle, SIM (£5.00) or both (£25) - the
accessories required depends on what device you use - you build up
credit by watching adverts. Some of the adverts contain interactive
elements, so it's not possible to build up your credit while doing
something else, you need to view the ads.
Samba claims that it takes just two and a half minutes of advert
consumption per day to build up over 500mb per month credit. That's
less than the typical prime time ITV ad break. Watch My Wallet
believes that is more than a fair trade off for free broadband on
In order to calculate how much data you use, Samba monitors your
web usage. While customers may be uncomfortable with this
arrangement, it is possible to opt out of having your browsing
history used for marketing purposes.
Samba Mobile seems like the ideal back-up broadband for people
on the go, but we believe it could also function perfectly as a
primary source of broadband for the home.
Samba Mobile Free Broadband - Verdict
We're pretty much used to watching ads on Youtube before viewing
premium content, and given the relative intelligence of your
average web browser when compared to commercial TV, there should be
a lot less tutting and huffing when the ads come on. Watch My
Wallet can't see much hardship in viewing two or three minutes of
ads per day.
Many industry commentators have drawn comparisons with the
failed ad supported mobile network Blyk, but we feel that is
unfair. Web browsing is a totally different behaviour to making
phone calls and is much more suited to the ad supported model.
The beauty of Samba Mobile, apart from the obvious and massive
benefit of being free, is the flexibility. You can watch the ads
when you want and there is a degree of choice in what ads you view.
There are no contracts, sign up or connection fees and you can
totally forget about direct debits and bills.
At first glance, we absolutely love the potential of Samba
Mobile and what it represents for the broadband industry. We'll be
doing a review of Samba Mobile in the coming weeks, so watch this
space for a more involved breakdown of how it all works.
Well, it's free
It's impossible to exceed your data allowance
You can pick the most relevant ads
You can watch them at a time that suits you
You can earn extra credit by purchasing products from the
No more hunting for a Wi-Fi hotspot
Samba Mobile restricts certain content. Watch My Wallet believes
it is not the role of an ISP to decide what its customers
Samba's terms and conditions warn that web usage may be
More info on Samba Mobile Free Broadband
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